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HOME IN THE ISLANDS
A Henry Kapono & Friends Concert
CLIENT
Kapono Inc
INDUSTRY
Live Music Production
CATEGORY
Digital and Print Campaigns, Social Media, Email, Photography, Videography, Graphic Design
BRIEF
Digital Media Manager for Kapono Inc. Production "Home in the Islands Music Festival" at the Waikīkī Shell, Honolulu, HI.
WHAT WE DID
For Henry Kapono's star-studded concert, I collaborated with Henry Kapono and Kapono Inc.'s executive leadership to create a standout brand and multimedia ad campaign, capturing Hawaiʻi’s top talent at the state’s premier venue. I led the design for all marketing channels, including major broadcast networks, ensuring a cohesive and impactful visual presence across TV, social media, radio, email, and print. From t-shirts and signage to LED displays and VIP materials, every detail was carefully crafted to elevate the experience.
On show day, I played a key role handling event photography and serving as a liaison for Kapono Inc., coordinating with the Talent Director, over 50 creative talent, and various teams to ensure a flawless and unforgettable experience for VIP guests and behind-the-scenes operations.
RESULT
The campaign was a tremendous success, reaching over 6 million viewers through social media, TV, radio, email, and print advertising, leading to a sold-out concert event. As the first major event following the COVID-19 pandemic, it marked a powerful return to live music and connection. The show was filmed for a documentary about Hawaiian Island culture and was proudly sponsored by the state of Hawaiʻi and some of the most respected brands, celebrating the spirit of the islands in a truly unforgettable way.
