VETERANS UNITED HOME LOANS

CLIENT

Senior Graphic Designer

INDUSTRY

Mortgages

BRIEF

For Veterans United Home Loans, a Fortune 500 mortgage company with a multi-billion dollar valuation and over 23 branch locations nationwide, we were tasked with creating a new brand and elevating it visibility and cohesion across all branches. As Senior Graphic Designer within the Branch Marketing team, I developed high-impact, strategic marketing materials and guided design initiatives to enhance brand identity and support targeted marketing efforts.

WHAT WE DID

To achieve these goals, I worked closely with C-suite executives to create a cohesive brand identity, established project styles and templates, and managed a team of designers. I directed multiple cross-functional marketing projects, including ad campaigns, website design, social media content, and print/digital collateral. Additionally, I developed an innovative internal marketing website that streamlined communication and ordering processes, improving workflow for hundreds of employees across remote branch locations.

RESULT

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